The Future of Trade Shows, Part II
A walk down memory lane might do some good when pondering the road ahead for trade shows.
A walk down memory lane might do some good when pondering the road ahead for trade shows.
Las Vegas has been busy setting the stage for the next generation of meetings and conventions with a slew of new state-of-the-art venues. Now home to 14 million square feet of meeting, conference and exhibition space, the iconic desert destination offers planners more exciting options than ever, with more than 2 million square feet of new space and three resorts launched in the past 18 months alone.
The deluge of hiring and promoting continues in the trade show industry, with a plethora of event-related organizations appointing new leaders and boosting existing team members up the organizational ladder. Check them out:
Branding doesn’t just happen. It’s like every other business asset you’ve created. It takes time, effort and thoughtful action.
Katie Tejada is a writer, editor and former HR professional. She often covers developments in HR, business communication, recruiting, real estate and finance, but also enjoys writing for companies like rushIMPRINT.
Maybe it’s because Soundings Founder Tracy Judge makes it her mission to match companies with relevant freelance event professionals that she could see the early signs of a talent crisis. Now that the pandemic is receding, Judge is no longer ahead of her time in raising the alarms about how short-staffed teams are going to operate events.
Staff of Ungerboeck and EventBooking recently broke bread together in St. Louis.
Like many key aspects of events, food and beverage is having a moment of adaptation as the industry looks to a post-COVID future. For example, buffets aren’t gone completely, but they will look a little different for a while, with health and safety expected to remain a major concern at events for the foreseeable future. But pandemic or no pandemic, F&B remains one of the most discussed aspects of an event, according to Tracy Stuckrath, chief connection officer at Thrive Meetings & Events.
Universities and colleges have played a unique role throughout the pandemic. Many have acted as a voice of authority and trust, conducting world-leading research, analyzing findings, tracking the outbreak across the globe, and sharing this information with us across our news networks.
Sarah Winkler, senior vice president of INVNT Higher Ed, has 25 years’ experience in ideating and delivering a range of higher education events for universities and colleges, including Johns Hopkins University, Auburn University, Emory University, The U.S. Naval Academy and the University of Connecticut. She co-founded boutique strategic event design and production firm, Educe in 2013, which was later sold in 2020, and joined INVNT in April 2021.