Experiential marketing events are slowly making their way back into our lives. This is a good thing, provided that the events are well-planned and adhere to local health and safety guidelines. The best experiential marketing activations are the safest ones.
Paul Soseman is the founder and CEO of Department Zero, an experiential marketing agency based in Kansas City, Missouri.
The show for shows lived up to its billing, even if it looked different from past years. Expo!
It has been a challenging year for everyone but your team needs their morale boosted now, more than ever. If you’ve bravely taken on the responsibility of planning the office holiday party this year but are struggling to come up with last-minute ideas, look no further!
Sometimes a little teamwork can go a long way.
The Las Vegas Convention and Visitors Authority has acquired the assets of the Las Vegas Monorail Company to preserve an important transportation option along the Las Vegas Strip. The transaction was finalized on Dec. 9, following approval of the sale by the U.S. Bankruptcy Court on Nov. 24.
The company was purchased for more than $24 million, according to LVCVA officials.
Snowsports Industries America is hoping that a dual-pronged approach to updating two long-standing expos will create an avalanche of excitement.
The U.S Travel Association has agreed to partner with Connect Travel for a multi-event trade show in Las Vegas, set for Sept. 12-22, 2021.
Swapcard, an AI-powered engagement and matchmaking platform for events, announced the launch of their second in-house 3-day virtual event and show, Evolve 2.0, which will be held from February 23-25, 2021.
You’ve undoubtedly been hearing a lot lately – and not just in this space – about the COVID-19 pandemic giving rise to something often described as the Zoom Era. Virtual events, you see, have been a necessary function of maintaining public health, social distancing and general decorum. Whether it’s a work meeting, symposium, classroom or concert, we’ve all been dutifully doing our part to suck it up, hunker down and log on. For now.
