Great Client and Experiential Agency Relationships Are Like Great Rock Bands – Producing Hit after Hit

Submitted by lpsavas@tsnn.com on Mon, 07/29/2019 - 09:29

Like any great band, a client and their experiential agency need to work in unison to create impactful immersive experiences for their event guests. The players need to know the setlist, the right grooves, what to be careful of and how to crowd surf in the mosh pit. Okay, maybe there’s no mosh pit, but certainly, the team needs to know how to work the room. 

“I’ve said this over and over again, but I love being in a band.” – Ringo Starr

Mandalay Bay Goes the Extra Mile to Welcome National Federation of the Blind

Event groups searching for the right venue that can accommodate and welcome special-needs attendees need look no further than MGM Resorts International. The resort company, which maintains a culture and mission of inclusion, recently hosted the National Federation of the Blind’s annual convention July 7 at Mandalay Bay Resort and Casino in Las Vegas.

UI/UX Considerations for Event Websites, Part 1: Why Content Creators Should Care

Imagine a potential attendee has landed on your homepage for the first time. They’re considering your show and possibly two others. They are immediately distracted by various pop-up ads, complicated hero sliders transitioning way too fast and an endless sea of content. Frustrated, the user gives your event one last chance by surveying the top navigation to check out registration pricing and speaker details — but sadly, these items are hidden beneath three layers of navigation and odd naming conventions.

3 Steps for Creating Innovative Disaster Response Solutions

Submitted by lpsavas@tsnn.com on Tue, 07/23/2019 - 09:20

The frequency and intensity of disasters are increasing, from mighty hurricanes hurling through warm ocean waters, to shifting tectonic plates that build earthquakes, to atmospheric weather patterns that create wide-scale floods. Through it all, critical operations need to be up and running for our communities, companies, survivors and families. 

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.