Social Media’s Impact on Convention and Trade Show Marketing

Submitted by lpsavas@tsnn.com on Thu, 09/27/2018 - 09:44

In the competitive meetings landscape, with a rise in smaller, more frequent events and continued emphasis for conventions and trade shows, planners are under immense pressure to deliver top-tier programs featuring those one-of-a-kind, local experiences that attendees increasingly crave.

C2 International Cloud Lab to Debut at IMEX America

In two weeks, IMEX America attendees will push themselves beyond their limits thanks to a new feature, the C2 International Cloud Lab. C2 International, an annual business conference that takes place in Montreal and Australia, is well known for its innovative approach to business events that tie in both physical and mental challenges to stimulate creative thinking. 

Inaugural UFI Latin American Conference Exceeds Expectations in Mexico City

The inaugural UFI Latin American Conference presented a golden opportunity for participants to discuss common strategies for the different realities of doing business in Latin America. Held Sept. 18-19 at the World Trade Center in Mexico City, the new event attracted 120 delegates from 16 countries and was collocated with the 21stedition of the AMPROFEC International Congress.

Subscribe to
Partner Voices
Partner Voices
HERE, EVENTS HELP YOUR COMPANY AND THE COMMUNITY
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
Learn More