Alesha Neely

Alesha Neely is a senior manager of operations for CES, the world’s largest and most influential tech event, which is owned and produced by the Consumer Technology Association. She is the venue lead for Tech West, which includes the Sands Expo and Venetian venues. Before CTA, Alesha worked for SmithBucklin, an association management firm.
Rich Vallaster

Rich Vallaster, DES, CEM, is Senior Director of Industry Relations and Community Engagement for A2Z Events by Personify. His career, deeply rooted in the events and association industry, has seen him collaborate with some of the most prominent associations, organizations, trade shows, and events. As the Center for Exhibition Industry Research Council Chair and a dedicated member of IAEE and ASAE, Rich is actively involved in shaping the industry’s future.
Todd Carruth

Todd Carruth is director of brand experience for The Expo Group, where he creates integrated marketing campaigns to share The Expo Group’s commitment to helping people perform at a higher level and guiding organizations to grow their revenues through the design and execution of compelling, memorable experiences. He co-hosts the monthly and moderately successful The Exposure Podcast and directly assists clients to translate event tech opportunities into measurable results.
Amy Kelley

Amy Kelley is the Global Digital Content Marketing Editor at GES. With a strong background in content marketing, social media and communications, she is a passionate writer and self-confessed word geek. Amy is also the founder of a non-profit and a health and wellness online community.
Tarsus’ CHINA AID Showfloor Jumps 20 Percent in Size
With China’s population aged more than 60 surpassing ¼ of a billion this year and set to add a further 10 million to its ranks every year through 2025, CHINA AID reflects the rising success of elderly care focused businesses in China and the quickly developing senior care market seeking to meet the surge in demand.
Bill McGlade

With more than a dozen years of experience in the event industry, Bill McGlade is a thought leader seeking to provide thought-provoking conversations that push the envelope and the industry forward.
Why You Must Personalize Your Attendee Experience
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.
Delivering a Personal Experience
