Creating Attendee Personas Part 1

Video Description

This is how to create attendee personas for events. 

We will review:

•    What are personas?

•    Why do you need attendee personas?

•    How do you start creating personas?

•    How do you refine these personas?

•    And where do you utilize attendee personas?

 

What are attendee personas?

 

While other industries focus on buyer personas, the live events industry is focused on those who consume experiences – attendees.

 

Our jobs as event professionals is to design experiences that meet stakeholder goals of changing behaviors of the different types of attendees who will be participating in the event.

 

In order to do that, we have to understand who is attending our events.

 

Personas are avatars that represent a number of different people lumped together based on their behaviors.

 

Now, this is different than what Seth Godin would call Tribes.

 

Tribes have a hierarchy, leadership, and the person themselves self-identifies as a member of this group. For example, association membership.

 

Personas are not that. They are created by an organization, internally.

 

You usually don’t know the persona that an organization has classified you into.

 

The goal is to put people with similar traits together in order to have a deeper understanding of them and how to communicate with them.

 

Freeman to Sell Encore Event Technologies to PSAV

PSAV is known by many planners as the in-house or preferred audio-visual provider at leading venues across the nation. In fact, PSAV has a presence in nearly 1,600 locations within 10 different countries. The production, creative, technology and staging services company was acquired by investment firm Blackstone in August 2018 and will soon become even larger with the acquisition of Encore Event Technologies.

Juhi Purswani

Juhi Purswani is a Digital Marketing Executive at Hubilo. Working in an event-tech company, she is getting accustomed to the technological revolutions that are taking place in the event management industry. You can follow her on Twitter and LinkedIn. 

Stephen Lindsay

Stephen Lindsay is the Projects Director for DMN Design Build, where he specializes in experiential marketing, exhibition stand design and exhibition services in London. He has worked in the exhibition industry for more than 40 years, starting on the shop floor and working his way up to Production Manager. His responsibilities include overseeing the smooth transition of all projects from sales into production.

Jessica Fritsche

Jessica Fritsche is the Content Marketing Director at Freeman. She is a seasoned journalist and marketer with a passion for technology, innovation, trendspotting and inspiring thought leadership.

Martina Sanchez

Martina Sanchez is an entrepreneur and content marketing specialist at Lucky Assignments and Gum Essays. She is absorbed with article writing and is a constant contributor to her blog, where she touches such topics as digital marketing and SEO tips and tricks.

Craig Sukenic

Craig Sukenic is Vice President of Sales for SmartSource Computer & Audio Visual Rentals. Sukenic is responsible for advancing the company’s strategic sales goals, including driving increased sales and broader partner relationships within SmartSource’s key target markets of conferences, events, trade shows and business solutions.

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