How to Generate 365-Engagement from Onsite Event Content
Brought to you by: ASP – Event Website Specialists
Onsite event content is a goldmine for event marketers. By repurposing the video and audio that you capture onsite at your event, from keynotes, panels, and demos, you can fuel your search, social, and email marketing campaigns, driving year-round 365 engagement.
Tech News: Shepard and ExpoFP Celebrate the Season with Fresh Innovations
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Just in time for the holidays, a trade show production company and an event technology provider announced a new platform and upgrades, respectively, to streamline and improve the event experience for organizers, attendees, and exhibitors alike.
Athan Siah
Athan Siah is a Manager at Stax, a global business consulting services firm, where he specializes in the Events Ecosystem. Alongside Carole Boletti, he is Co-Editor of Globex, a leading report on the global exhibition industry. Athan has recently led several commercial due diligence projects on global Top 20 exhibition organizers, including the take private of Hyve.
Mary Tucker
Mary Tucker has specialized in communications, marketing, and public relations in the exhibitions and events industry for nearly 20 years as IAEE's Senior Communications and Content Manager, where she promotes the importance, value, and economic impact of B2B events. She also serves as Senior Communications and Content Manager for CEIR.
Crafting a Successful Influencer Campaign: Steps for Brand Impact
Sponsored by MCI
Influencer marketing may seem like a strategy reserved for mega-brands that partner with content creators with millions of followers, but it can be a surprisingly accessible way to get your audience engaged with your message, product, event or mission. At its crux, influencer marketing is a recommendation or endorsement from a source your audience trusts. For modern marketers, it can be an effective tool that drives results.
Rob Carey
Rob Carey, senior content producer for MeetingsNet, is a veteran business-to-business journalist with experience covering a variety of fields: meeting/convention/trade show/incentive program planning; hotel and golf-facility management; executive leadership; promotional-product sales management; business technology; corporate social responsibility; and many others.
HERE, EVENTS HELP YOUR COMPANY AND THE COMMUNITY
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.